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Subject : MANAGEMENT PAPER II SYLLABUS

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Unit – I 

  • Management – Concept, Process, Theories and Approaches, Management Roles and Skills
  • Functions – Planning, Organizing, Staffing, Coordinating and Controlling.
  • Communication – Types, Process and Barriers.
  • Decision Making – Concept, Process, Techniques and Tools
  • Organisation Structure and Design – Types, Authority, Responsibility, Centralisation, Decentralisation and Span of Control
  • Managerial Economics – Concept & Importance
  • Demand analysis – Utility Analysis, Indifference Curve, Elasticity & Forecasting
  • Market Structures – Market Classification & Price Determination
  • National Income – Concept, Types and Measurement
  • Inflation – Concept, Types and Measurement Business Ethics & CSR Ethical Issues & Dilemma Corporate Governance Value Based Organisation 

Unit – II

  • Organisational Behaviour – Significance & Theories  
  • Individual Behaviour – Personality, Perception, Values, Attitude, Learning and Motivation
  • Group Behaviour – Team Building, Leadership, Group Dynamics
  • Interpersonal Behaviour & Transactional Analysis Organizational Culture & Climate
  • Work Force Diversity & Cross Culture Organisational Behaviour
  • Emotions and Stress Management
  • Organisational Justice and Whistle Blowing Human Resource Management – Concept, Perspectives, Influences and Recent Trends
  • Human Resource Planning, Recruitment and Selection, Induction, Training and Development Job Analysis,
  • Job Evaluation and Compensation Management 

Unit – III

  • Strategic Role of Human Resource Management
  • Competency Mapping & Balanced Scoreboard
  • Career Planning and Development
  • Performance Management and Appraisal  
  • Organization Development, Change &  OD Interventions
  • Talent Management & Skill Development
  • Employee Engagement & Work Life Balance 
  • Industrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security
  • Trade Union & Collective Bargaining International Human Resource Management – HR Challenge of
  • International Business Green HRM

Unit– IV

  • Accounting Principles and Standards, Preparation of
  • Financial Statements Financial Statement Analysis – Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont Analysis
  • Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis
  • Standard Costing & Variance Analysis
  • Financial Management, Concept & Functions  
  • Capital Structure – Theories, Cost of Capital, Sources and Finance
  • Budgeting and Budgetary Control, Types and Process, Zero base Budgeting
  • Leverages – Operating, Financial and Combined Leverages, EBIT–EPS Analysis, Financial Breakeven Point & Indifference Level.

Unit –V

  • Value & Returns – Time Preference for Money, Valuation of Bonds and Shares, Risk and Returns;
  • Capital Budgeting – Nature of Investment, Evaluation, Comparison of Methods; Risk and Uncertainly Analysis
  • Dividend – Theories and Determination
  • Mergers and Acquisition – Corporate Restructuring, Value Creation, Merger Negotiations, Leveraged Buyouts, Takeover
  • Portfolio Management – CAPM, APT 
  • Derivatives – Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts
  • Working Capital Management – Determinants, Cash, Inventory, Receivables and Payables Management, Factoring
  • International Financial Management, Foreign exchange market

Unit - VI

  • Strategic Management – Concept, Process, Decision & Types
  • Strategic Analysis – External Analysis, PEST, Porter’s Approach to industry analysis, Internal Analysis – Resource Based Approach, Value Chain Analysis
  • Strategy Formulation – SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration and Diversification, Business Portfolio Analysis - BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
  • Strategy Implementation – Challenges of Change, Developing Programs Mckinsey 7s Framework
  • Marketing – Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction
  • Market Segmentation, Positioning and Targeting Product and Pricing  Decision – Product Mix, Product Life Cycle, New
  • Product development, Pricing – Types and Strategies  
  • Place and promotion decision – Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion  

Unit –VII

  • Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour
  • Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty  
  • Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling  
  • Service Marketing – Managing Service Quality and Brands, Marketing Strategies of Service Firms
  • Customer Relationship Marketing – Relationship Building, Strategies, Values and Process
  • Retail Marketing – Recent Trends in India, Types of Retail Outlets.  
  • Emerging Trends in Marketing – Concept of e-Marketing, Direct Marketing, Digital Marketing and Green Marketing  
  • International Marketing – Entry Mode Decisions, Planning Marketing Mix for International Markets

Unit –VIII

  • Statistics for Management: Concept, Measures Of Central Tendency and Dispersion, Probability Distribution – Binominal, Poison, Normal and Exponential  
  • Data Collection & Questionnaire Design
  • Sampling – Concept, Process and Techniques
  • Hypothesis Testing – Procedure; T, Z, F, Chi-square tests
  • Correlation and Regression Analysis
  • Operations Management – Role and Scope
  • Facility Location and Layout – Site Selection and Analysis, Layout – Design and Process
  • Enterprise Resource Planning – ERP Modules, ERP implementation
  • Scheduling; Loading, Sequencing and Monitoring  
  • Quality Management and Statistical Quality Control, Quality Circles, Total
  • Quality Management – KAIZEN, Benchmarking, Six Sigma; ISO 9000 Series Standards  
  • Operation Research – Transportation, Queuing Decision Theory, PERT / CPM

Unit –IX

  • International Business – Managing Business in Globalization Era; Theories of International Trade; Balance of payment  
  • Foreign Direct Investment – Benefits and Costs Multilateral regulation of Trade and Investment under WTO International Trade Procedures and Documentation; EXIM Policies Role of International Financial Institutions – IMF and World Bank Information Technology – Use of Computers in Management Applications; MIS, DSS Artificial Intelligence and Big Data Data Warehousing, Data Mining and Knowledge Management – Concepts  Managing Technological Change

Unit – X

  • Entrepreneurship Development – Concept, Types, Theories and Process, Developing Entrepreneurial Competencies
  • Intrapreneurship – Concept and Process
  • Women Entrepreneurship and Rural Entrepreneurship
  • Innovations in Business – Types of Innovations, Creating and Identifying Opportunities, Screening of Business Ideas
  • Business Plan and Feasibility Analysis – Concept and Process of Technical, Market and Financial Analysis
  • Micro and Small Scale Industries in India; Role of Government in Promoting SSI
  • Sickness in Small Industries – Reasons and Rehabilitation  
  • Institutional Finance to Small Industries – Financial Institutions, Commercial Banks, Cooperative Banks, Micro Finance.